Author x Brand Collabs That Just Make Sense

Fantasy marketing matchmaking

Hi all,

It’s a collab world out there. Ice Spice has a Dunkin’ latte, Tinx has a hot sauce, and now Colleen Hoover has a… nail polish set?

At the end of February nail care brand Olive & June unveiled a collaboration with Hoover that includes eight polishes with names tying into her mega-bestselling books. There’s Lily Blooms (a blush pink), Atlas (a sprin…